Light Fixture Magic
Light Fixture Magic is largely the inspiration of
Mike Efford, a graphic designer and 3D computer
animation professional whose interest in all things
lighting led to the creation of this website.
A graduate of Humber College's 1975 fine arts program in
Toronto, he later studied history of architecture at
After 19 years in advertising, working as an art
director in photo studios and ad agencies, he started
his own computer animation business in 1994.
Architectural walk-through animations became a
significant component of his business.
"Light Fixture Magic
is the result of a
decades - long appreciation for
the magic of light."
3D animation software has
lights that work just like real world lighting in
architecture and interior design, only they're virtual.
But they behave exactly the same way. "My favorite thing
about 3D animation is the lighting. It's both exciting,
and infinitely subtle."
His fascination with light intensified after buying a
designing his home
environment with the growing range of new lighting
products available. "I like to layer lighting, using a
variety of light fixtures and effects to create
atmosphere and style. And with the selection and quality
of lighting products out there these days, there's no
limit to what you can do with light".
Realizing that the vast selection available can be
confusing and intimidating to people, even to creative
types, Mike saw the need for a website that would
illuminate the best in home lighting, including photo
galleries, articles, even videos. And of course some
links to the best online sources for light fixtures.
Light Fixture Magic is the result of a decades - long
appreciation for the magic of light.